Recently, there have been some changes on YouTube. You may have noticed your favorite channels are getting less views. Well that’s a result of the new changes. I’ve heard YouTube has done this to increase the Content Creator’s pay but somehow with less views. It’s upsetting a lot of YouTubers.
According to a Google search, the average YouTuber earns $18 every 1,000 views. Let’s look at the math. If a Channel releases a video that gets 10,000 views in 24 hours, according to Google they could be earning on average $180 (10,000 views / 1,000 = 10 x $18 =$180). I don’t think most small Channels are in this financial situation. A lot of YouTubers earn less.
How do Content Creators make a living when the earnings fluctuate. It’s not like a regular job where there is a set amount of pay. The pay goes up and down. I’ll share what more Channels are choosing to do.
Many YouTubers are choosing to do Paid Sponsorships to try to recover the loss of income from the new changes. Usually, the Content Creator will receive a set amount of money to advertise a product and also keep the product. But there’s more, usually there will be a discounted link for Viewers to purchase the product and the YouTuber will get a cut of those sales. YouTube seems to be pushing this. The larger the Channel, the more “higher end” products they can advertise.
I continue to avoid paid sponsorships because my Channel is built on Frugal Living. It’s getting hard for a lot of smaller channels out there. Thank you for reading my article. I appreciate all of your SUPPORT in watching my videos. It tremendously helps me out!
Go ahead and do sponsorships on products that you could and would us…frugal and helpful. You would receive free items…frugal and some of us may decide we need an item to make life easier…even if we have to save for it. Free is free baby. You dont get much more frugal than that.
I appreciate your insight, Gina. I think YouTube may have messed up the views with their latest updates to force Content Creators to do sponsorship. The channels are likely trying to make up for the loss of income. You are right that Free is Frugal! I’ve been feeling kind of trapped lately with the kind of videos I can make. Because YouTube does not push out the ones I like making the most, like thrift store shopping. It takes so much time to edit one video, that if I release a video that performs poorly, it’s like all that effort and time is not rewarded so to speak.
I completely agree with Gina’s comment. Free is frugal. I love when you find stuff at the dump and incorporate those freebies into your home. Please give sponsorships a chance. You go to second hand stores, eat from the food bank, and fix things with what you have around the house. You deserve new things. You also deserve the income earned from your videos, even if it means sponsoring products for income.
I appreciate your comment! YouTube has messed up some things that were working before their updates. A lot of Channels have lost views and income due to the updates. I think it’s a push to do Sponsorships. I’m thinking about just making the videos I want to make because the Algorithm is working against a lot of folks right now. The conflict is it takes so much time to edit and complete one video, that if I make more of what I want to make, then YouTube does not push it out, it’s like all that effort kinda down the drain. I try to give a “big channel experience” on a smaller scale channel. I spend a tremendous amount of time editing. I cut off fractions of a second to make the flow of a 3 second clip flow right. I cannot explain how hard this is for me to do.
I totally agree. I can’t stand it when the sponsors are $3,000 pot sets and $2,000 knife sets for a homesteading channel
I think a Channel really has to know their audience, and what they want, to do a successful sponsorship. I cannot imagine marketing to my audience products that cost a thousand dollars. There can be a fine line between offering useful products and ones that are excessively expensive. I am still avoiding Sponsorships. It just does not feel like the right course of action for my Channel. Thank you for reading my article!